Fail to Succeed
On the success of the iMac:
“They would not have succeeded in this endeavour had they not failed along the way. If you team succeeds all the time, then fire them. They’re not trying hard enough and being too conservative. You have to reward mistakes, just not stupidity.”
Bill Buxton (Principal Researcher at Microsoft Research),
Sketching and Experience Design, BostonCHI, November 2006.